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Maybelline—Grippy Serum

Overview

Mixing high end beauty product animations with technical liquid simulations is what we live for….and on this project we got to do this again with our friends at Serial Cut.
This was a difficult balancing act as achieving an accurate depiction of the smooth yet grippy look and movement of the product was of highest importance. However, as always we wanted it to look as stunning as possible!

  • Client

    Maybelline

  • Studio

    Serial Cut

  • Our Role

    Direction, 3D, Animation, Render, Compositing

  • Adora Team

    Craig Minchington, Jon Gallo, Marko Mrvic